A month ago we introduced you to a new designer competition and two weeks ago we announced which three finalists were going to battle it out on the runway to win the title of Generation Next. Well, on Thursday each of the finalists Lede, Madame Wolf , and Sofia Clothing showed their collection to a fashion savvy audience and to a panel of esteemed judges.
I was actually at the event and let me tell you, being in the presence of some very talented designers was an amazing experience especially when the show you’re watching features designs that you’d wear day in and day out. Each collection was amazing and encompassed different areas of innovation but in the end, only one designer could take the title of Generation Next and that designer is..
With designs that are intended to make any woman feel beautiful from the outside in, Sofia Clothing understands that clothes should not be worn to create a woman’s beauty but to add to it. “Sofia is created with this story in mind. The pieces are vibrant, feminine and don’t over shadow the woman wearing them; perfect for a day about town or a night of wine and laughter.”
Congratulations to all of the finalists and especially to Sofia for winning this years title.






These 3 finalists are extremely talented and all add a different component to the competition.
There’s only two weeks until this event so the designers must be on pins and needles (literally), getting all their stuff together to put on a mouth watering fashion show for all of us to see. 







definitely a WOW factor and one of my favorite things about this line. I’m just so happy that I get to be the one who gets to talk about them!






